Our Story
Selora was founded with a single vision: to bring the precision and artistry of Korean beauty to hair coloring, while honoring a deep commitment to vegan, cruelty-free formulations. We believe that beautiful color should never come at the cost of hair health or ethical standards.
Developed by a team of Korean cosmetic scientists and beauty experts, Selora Vegan Hair Dye Cream uses a proprietary Aloe Vera Activator System that replaces harsh chemical developers with a gentle, plant-based alternative delivering rich, vibrant color while protecting every strand.
From the deepest midnight blacks to the boldest crazy shades, every Selora shade is meticulously crafted to deliver salon-quality results at home, for all hair types worldwide.
Vegan & Clean
Every ingredient is carefully selected to be free from animal-derived components. Our formula is certified vegan, with no ammonia and no harsh sulfates, just pure, plant-powered color.
Korean Innovation
Developed in South Korea using advanced cosmetic science, Selora's formulas are inspired by the Korean beauty philosophy of skin and hair first — vibrant results that also nourish and protect.
30+ Shades
From natural blacks and warm chocolates to ash tones and bold creative shades, our collection offers something for every hair type, skin tone, and personal style.
Aloe Vera Activator
Our unique Aloe Vera Activator Gel replaces traditional oxidizers, reducing scalp irritation while locking in moisture and enhancing the natural shine of your hair after coloring.